SCOPE OF WORK : Website & Digital Marketing (SEO, SEM, SMM)
Asha Hospitals is a chain of mental health hospitals and clinics in India. Founded in 1994, Asha Hospitals has over 50 hospitals and clinics across India. Asha Hospitals offers a wide range of mental health services, including inpatient and outpatient care, diagnostic testing, counseling, and therapy.
At the beginning of the collaboration, the client had a logo but lacked a clear strategy on how to launch their subsidiary clinic, Asha Neuromodulation Clinic (ANC). After the successful launch of ANC, the client expressed their satisfaction and interest in partnering for another subsidiary called the Tobacco Deaddiction Unit (TDU).
The main objectives were:
Establish an impactful online presence for ANC's TMS Therapy.
Generate awareness about the effectiveness and benefits of non-invasive neuromodulation treatments.
Increase organic website traffic and drive quality leads to ANC's official website.
Design Journal collaborated to develop comprehensive brand elements for ANC. While the logo was provided by the client, the agency focused on creating a cohesive visual identity that resonated with the target audience. A distinctive color palette was carefully curated to embody the essence of ANC's brand, evoking a sense of tranquility and emotional well-being. The chosen hues were complemented by clean, crisp white accents, emphasizing purity and professionalism.
The agency designed and developed a user-friendly website for ANC that served as a central hub for information on the clinic's treatments and services. The website incorporated a clean and modern design aesthetic, reflecting the professionalism and credibility of ANC. Attention was given to intuitive navigation, clear messaging, and compelling visuals to engage visitors and encourage them to explore the various treatment options.
To increase online visibility, Design Journal implemented a robust performance marketing strategy for ANC's TMS Therapy. Extensive on-page and off-page optimization boosted ANC's online presence and authority. A targeted Google Ads campaign was created, targeting potential patients searching for depression, OCD, and smoking cessation solutions. Compelling ads on Google and social media highlighted the benefits of neuromodulation treatments, and continuous monitoring and optimization ensured efficient budget usage and measurable results.
Design Journal's partnership with Asha Hospitals successfully established an impactful online presence for Asha Neuromodulation Clinic (ANC) and generated awareness about the effectiveness of non-invasive neuromodulation therapies. Through the development of brand elements, website design and development, SEO implementation, and Google Ads campaign, ANC experienced increased organic website traffic and saw an improvement in lead generation.