SCOPE OF WORK : Social Media
Management & Marketing
Perfekt, a dog food supplier, recognized the alarming reality of the pet food industry, where products were laden with empty calories and non-meat based protein. Understanding the detrimental effects on dogs' health, Perfekt committed to providing high-quality products. Perfekt's collaborated with Design Journal to launch their social media presence on Facebook and Instagram.
Our team conducted extensive research on the pet food industry and identified a viable target audience: dog owners who prioritize their pets' health and well-being. Based on their research, we developed a strategy to engage the identified target audience effectively by educating and raise awareness about Perfekt's high-quality dog food options, both grain-free and with grain, highlighting their health benefits.
The strategy developed by Design Journal focused on achieving three key goals:
a) Product Awareness: Highlighting the unique selling points (USPs) of Perfekt's dog food, such as high-quality ingredients and nutritional value.
b) Brand Awareness: Increasing the visibility and recognition of the Perfekt brand among dog owners.
c) Increasing Sales: Driving customer engagement and motivating purchases of Perfekt's dog food options.
The content strategy encompassed a friendly and interesting tone of voice, emphasizing the engagement, relatability, and personality of the brand. By highlighting the product's unique selling points, such as high-quality ingredients and nutritional benefits, we effectively created product awareness among the target audience.
Perfekt's collaboration with Design Journal brought about a significant transformation in their social media presence, enabling them to effectively communicate their commitment to providing high-quality dog food. By targeting a specific audience segment, understanding their behavior, and implementing an engaging content strategy, Perfekt continues to make a positive difference in the lives of pets, promoting a world where dogs thrive and flourish.