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SCOPE OF WORK : Logo Design

Founded in 1954, NDR Group is a leading Indian logistics and infrastructure company. The company's mission is to "enable businesses to grow and succeed by providing them with world-class logistics and infrastructure solutions."

NDR Group offers a wide range of services like Free Trade Warehousing Zones in Chennai and Mumbai, transport & handling as well as rail & rail infrastructure

  • The company employs over 1,000 people.

  • NDR Group has a turnover of over ₹1 billion (US$13 million).

  • The company has won several awards, including the "Best Logistics Company" award from the Indian Express.

  • NDR Group is a leading player in the Indian logistics and infrastructure market. The company is well-positioned to continue to grow in the years to come.

The NDR Group entrusted us with the task of creating two distinct brand identities:



Understanding the importance of thorough research, our team delved into the industry to gather valuable insights. Armed with this knowledge, we embarked on the journey of crafting brand identities that would perfectly align with the subsidiary management firms of NDR Group.

The process involved several iterations and fruitful discussions to truly grasp the scope and vision for the logos. With careful consideration, we presented NDR Group with multiple options, each reflecting their mission and values. The selected design beautifully captured the essence of growth and trust, using symbolic elements to convey these qualities effectively.

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Adaptability was key, as we tailored the logos to seamlessly fit various platforms such as social media, merchandise, and official correspondence. This ensured a cohesive and impactful brand presence across all touchpoints.

Cup Mockup.jpg

The project culminated in a successful and satisfactory collaboration, leaving NDR Group equipped with two brand identities that authentically represented their subsidiary firms. Design Journal solidified its position as the go-to destination for brand identity design, showcasing the power of creative vision and effective collaboration.

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