IPMG
SCOPE OF WORK : Digital Marketing
(SEO, SEM, SMM)
Inland Psychiatric Medical Group (IPMG) is a collaborative practice comprising psychiatrists, nurse practitioners, psychologists, and licensed therapists across California. IPMG offers a wide range of services to individuals and families, including therapy, medication management, psychiatric evaluations, neuropsychological testing and TMS therapy
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Design Journal partnered with IPMG to enhance their digital presence, create a buzz for their clinics, and generate leads for their clinics.
We revamped IPMG's website, resulting in a more engaging and user-friendly experience. The improved website showcased IPMG's expertise, services, and clinic locations across California. Through intuitive navigation and optimized content, the website successfully captured the attention of potential patients, leading to an increase in leads.
Design Journal strategized and executed targeted consultation and therapy ads on social media platforms for IPMG. These ads effectively reached the target audience, generating a significant number of leads and patients for the clinic. By leveraging the power of social media advertising, Design Journal successfully connected individuals in need of psychiatric care with IPMG's experienced practitioners.
We implemented a robust content strategy for IPMG's Instagram account, focusing on mental health awareness, tips, testimonials, and behind-the-scenes content. IPMG's tone of voice was friendly and approachable, avoiding jargon or stigmatizing language. This approach resonated with the audience, creating a relatable and trustworthy brand image.
After a successful collaboration with IPMG, they entrusted Design Journal with the promotion of their specialized account focusing on TMS therapy. Design Journal developed an impactful strategy to educate the audience about FDA-approved TMS therapy for medication-resistant depression, OCD, and smoking cessation. Informative posts were created to explain the treatment process, addressing followers' questions and concerns.
The collaboration with Inland Psychiatric Medical Group resulted in a transformative digital presence. The website revamp and targeted social media ads generated leads and increased patient inflow. IPMG's comprehensive social media strategy effectively raised awareness about mental health, provided valuable information and tips, and shared positive stories. By leveraging Design Journal's expertise, IPMG successfully established a relatable and trustworthy brand image, reaching a larger audience and positively impacting individuals seeking psychiatric care.