Jewellery is universally coveted and possesses inherent value. In common, some women define themselves with the jewellery they wear while some women simply love adorning themselves with ornaments as it accentuates their body and style. Gold and diamond are naturally beautiful as they are obtained from the Earth. Aavishkaram has a collection of these gorgeous metals designed uniquely.

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​Valuing their identity along with their pristine jewellery, Aavishkaram conferred with us for a brand identity that visually defines them. We designed the logo to be minimal and elegant. The visual balance is created with a slightly textured gold gradient and simple perceived geometry. The pale blue and pearl white backgrounds complement the ochroid typography on the business cards.