Jubilant Pharmova
SCOPE OF WORK : Label Design
Jubilant Pharmova, an integrated global pharmaceuticals company, combines the essence of 'Pharma' and 'Nova' (New) to focus on excellence in research and manufacturing. The company operates in three main segments: Pharmaceuticals, Drug Discovery & Development Solutions, and Proprietary Novel Drugs. Through Jubilant Pharma Limited, it manufactures and supplies radiopharmaceuticals, allergy therapy products, and contract manufacturing services for sterile injectables and non-sterile products. With six USFDA-approved manufacturing facilities in the US, Canada, and India, Jubilant Pharmova is committed to addressing unmet health needs at affordable prices.

Jubilant Pharmova approached our agency to design labels for two variants of their cough syrup. The labels needed to be distinctive and compliant with industry regulations.

Our team conducted extensive market research to understand industry standards and legal requirements for pharmaceutical labeling. We also analyzed competing brands to identify common design elements and areas for innovation. This research revealed that most cough syrup labels lacked visual elements that immediately indicated the type of cough being treated, presenting an opportunity for Jubilant Pharmova to stand out.
Armed with these insights, our design team brainstormed ideas that would make the cough syrup labels both functional and visually appealing. The primary objective was to create labels that pharmacists and chemists could easily recognize and understand at a glance. To achieve this, we decided to use clear, illustrative elements depicting the ailments treated by each syrup variant.
For the dry cough syrup, we added an illustration of an inflamed throat, while for the productive cough syrup, we included an illustration of infected lungs. These visuals were designed to be immediately identifiable and to clearly convey the purpose of each product.

The new labels for Jubilant Pharmova’s cough syrup were a success. The client was extremely satisfied with the outcome, appreciating the clear communication and professional design. The new labels helped the brand stand out on the shelves, enhancing product visibility and recognition.
This project highlights our commitment to delivering innovative packaging solutions that help our clients achieve their business goals.