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Royal Saffron

SCOPE OF WORK : Package Design

Royal Saffron, a renowned name in the agro-food industry, has its roots in the illustrious history of M/s. Gautamchand Sukharaj Setiya's trading in jaggery, starting seven years ago. Located in the Pune APMC market, the business seamlessly blends tradition with modern technology.

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To tackle the project effectively, our team delved into comprehensive market research to gain insights into the competitive landscape and consumer preferences within the pet food industry. By analyzing market trends and studying competing brands, we identified key areas of opportunity and potential gaps in the market.

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We opted for a packaging design featuring an illustrative approach. We created a vibrant illustration showcasing multiple breeds of dogs, emphasizing the universal suitability of Poochyx's dog food for all breeds. Additionally, we integrated a unique badge design concept to streamline the communication of the brand's USPs without cluttering the packaging. We included all necessary certifications and detailed nutritional information to provide transparency and build trust with customers.

The packaging proved to be a game-changer for Poochyx, enhancing brand visibility and brand differentiation significantly. The clear communication of the brand's USPs and problem-specific benefits resonated with pet owners seeking premium, all-natural dog food options, leading to increased brand recognition and customer loyalty.

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Design Journal helps you define your brand, show up confidently, and grow with ease, with the right strategy, clean + bold visuals and a strong presence on your marketing channels.

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